Your growth team.
For equity.
We run your entire go-to-market — paid media, content, SEO, email, analytics — in exchange for equity. We only win when you win.
Currently accepting applications for Q2 2026
The Model
We become your fractional marketing department.
Full-Stack Execution
Paid media, content, SEO, email, social, analytics. Everything you need to acquire and convert customers — without hiring a team.
6-12 Month Engagement
Clear milestones, quarterly reviews. Long enough to prove the model, flexible enough to adapt as you grow.
Equity: 2–10%
2-5% for pre-seed, 3-7% for seed, 5-10% for Series A — reflecting the stage, scope, and potential impact. Vesting schedule aligned with engagement milestones. Fair, transparent, founder-friendly.
AI-Powered Efficiency
We bring the same AI-native execution as our paid clients. Agency-quality work at a fraction of the cost. That's why the model works.
"The equity model creates perfect alignment. They're not just a vendor — they're invested in our success. It's the only way we could afford enterprise-level marketing execution at our stage."
— Founder, Seed-stage SaaS startup
Why This Works
Perfect alignment.
Proven execution.
Perfect Alignment
We only succeed if you succeed. No invoices eating your runway. No misaligned incentives. We're literally invested in your growth.
AI-Powered Efficiency
Our AI-native model means we can deliver agency-quality work at a fraction of the cost. That's what makes equity-for-marketing viable.
Startup DNA
We understand the pace, the pivots, and the pressure. We've helped startups from pre-seed to Series B. We speak your language.
Portfolio Approach
We're selective because we're investing our time. That means we're committed to your success. You're not just a client — you're a partner.
What We Look For
We're selective.
Here's what we need to see.
Pre-seed to Series A startups
You've got a product (or close to one), but you need help getting it in front of the right people.
Strong founding team with domain expertise
You know your market cold. You just need help with go-to-market execution.
Product-market fit (or close to it)
You've got traction, early customers, or strong signals. Now it's time to scale.
Clear target market and ICP
You know who your ideal customer is. We'll help you reach them at scale.
Willingness to move fast and iterate
Marketing at this stage means rapid testing, learning, and pivoting. We need to move together.
Industries we know well
SaaS, fintech, healthtech, edtech, e-commerce, marketplaces, and more. See all industries →
The Process
Five steps from
application to scale.
Apply
Tell us about your startup, market, and growth goals. We'll review your application within 48 hours.
Evaluate
We assess fit, market opportunity, and growth potential. If we see a match, we'll schedule a deep-dive call.
Align
We agree on scope, milestones, and equity terms. Everything is transparent and founder-friendly.
Execute
Full-stack marketing begins within 2 weeks. Campaigns, content, tracking — everything goes live fast.
Scale
Hit milestones, prove the model, grow together. Quarterly reviews keep us aligned and moving forward.
FAQ
Questions?
We've got answers.
How much equity do you typically take?
2-10% depending on stage, scope, and duration. Typically 2-5% for pre-seed, 3-7% for seed, and 5-10% for Series A — reflecting the stage, scope, and potential impact. We're flexible and fair. We'll discuss this openly during the alignment phase.
What stage startups do you work with?
Pre-seed through Series A. You need a product (or close to one) but don't need revenue yet. We look for strong signals: early traction, user feedback, or a compelling market opportunity.
How long is the engagement?
Typically 6–12 months with quarterly reviews and clear milestones. Long enough to prove the model, flexible enough to adapt as you grow. We'll set milestones at the start and review progress every quarter.
What if it's not working?
Either party can exit at quarterly reviews. Vested equity stays, unvested returns. No hard feelings. Startups pivot — sometimes the market changes or priorities shift. We build in flexibility.
Do you also take cash + equity?
Yes, hybrid models are possible for later-stage companies. If you've raised a Series A and have budget but want to preserve cash, we can structure a reduced fee + equity arrangement.
How selective are you?
Very. We typically take 2–3 new venture partners per quarter. We're investing our time, so we need to believe in the team, the market, and the opportunity. If we don't think we can help you win, we won't take you on.
Ready to grow without
burning cash?
We take 2–3 new venture partners per quarter. If you're building something ambitious, we want to hear from you.
Typical equity: 2-10% (stage dependent). We'll review your application within 48 hours.