Snapchat Ads Platform
Where AR meets
performance advertising.
800 million+ monthly users. The leading AR platform. Immersive ad formats that blend creativity and conversion.
Why Snapchat Ads?
Gen Z Dominance
90% of 13-24 year-olds in the US use Snapchat. If you're targeting Gen Z, Snapchat delivers higher engagement and trust than any other platform.
AR Leadership
Over 300 million users engage with AR daily. Branded AR Lenses let users "try on" products virtually—from makeup to furniture. AR ads drive 2x higher engagement than standard video.
High Purchase Intent
Snapchatters are 20% more likely to make a purchase than non-users. 60% discover new products on Snapchat regularly. It's not just a messaging app—it's a shopping discovery engine.
Dynamic Product Ads
Automated catalog-based retargeting. Show users the exact products they viewed on your website, abandoned in cart, or similar items based on behavior—all within Snapchat's visual environment.
What We Do on Snapchat
We blend immersive creative with performance optimization. Gen Z engagement meets measurable ROI.
Snap Ads (Full-Screen Video)
Vertical, full-screen video ads between Stories and Spotlight content. Swipe-up to website, app install, or AR Lens. Up to 3 minutes long, but best performance under 10 seconds.
AR Lenses & Filters
Custom augmented reality experiences. "Try on" makeup, glasses, or clothing. Visualize furniture in your home. Lenses can be discovered organically or promoted via Lens Ads—driving millions of impressions.
Collection Ads (E-commerce)
Showcase multiple products in a single ad unit. Users swipe through product cards without leaving Snapchat. Ideal for fashion, beauty, and retail brands with diverse catalogs.
Dynamic Ads (Retargeting)
Automatically retarget users with products they've viewed, added to cart, or abandoned. Sync your product catalog and let Snapchat's algorithm serve the right products to the right users.
Story Ads (Sponsored Discover Content)
Appear in the Discover feed alongside publisher content. Branded tile leads to a series of 3-20 Snaps (images or videos). Great for storytelling, product launches, and deeper engagement.
Snapchat Ads by the Numbers
800M+
Monthly active users worldwide
300M+
Daily AR users on Snapchat
90%
Of US 13-24 year-olds use Snapchat
Who Snapchat Ads Are For
Retail & Fashion Brands
AR try-on experiences for makeup, glasses, apparel. Collection Ads showcase new arrivals. Dynamic Ads retarget cart abandoners.
Entertainment & Media
Movie launches, streaming services, music releases. Story Ads drive tune-in, ticket sales, and app installs among young audiences.
CPG & Food Brands
Sampling campaigns, product launches, location-based store traffic. AR filters create shareable brand moments that spread organically.
Gen Z-First Brands
If your core audience is 13-24, Snapchat is essential. It's where they communicate, discover products, and make purchasing decisions daily.
Related Channels
TikTok Ads
Complement Snapchat's Gen Z reach with TikTok's viral engagement. Similar demographics, different creative styles.
Meta Ads
Instagram's AR effects and Reels compete with Snapchat. Run similar creative across both platforms.
Pinterest Ads
Visual discovery platform with high purchase intent. Perfect complement for retail and CPG brands.
Ready to reach Gen Z where they are?
Let's build your Snapchat Ads strategy. Immersive AR experiences, engaged audiences, measurable results.