Creative Testing at Scale

Creative is the single biggest lever in paid media performance. The difference between your best-performing ad and your worst is typically 3-5x in CPA. Finding winners fast — and killing losers before they waste budget — is the game.

Our Testing Framework

• Systematic variant generation — AI generates dozens of headline, copy, and CTA combinations from your messaging framework
• Multi-variate testing — Test images, headlines, body copy, and CTAs independently to isolate what drives performance
• Statistical significance — We don't call winners based on gut feeling. Tests run until results are statistically significant.
• Creative scoring — Every ad gets a performance score that determines its budget allocation
• Fatigue monitoring — AI detects when a winning creative starts declining and triggers refresh before performance drops
• Cross-platform learning — Insights from Meta tests inform Google creative, and vice versa

Volume Matters

A traditional agency tests 3-5 ad variants per round, with a 2-week turnaround between rounds. We test 20-50 variants simultaneously, with new variants entering the rotation weekly. More tests = faster learning = better performance.