Every email is an opportunity to learn. Systematic A/B testing compounds into significant performance improvements over time — a 2% improvement per test adds up to 25%+ over a quarter.
What We Test
- Subject lines — Length, tone, personalization, urgency, questions vs. statements
- Send times — Day of week, time of day, timezone optimization
- Content structure — Long vs. short, text vs. image-heavy, single CTA vs. multiple
- CTAs — Button text, color, placement, urgency language
- From name/address — Company name vs. personal name
- Preheader text — The preview text that appears alongside the subject line
Related
Our Approach
Segmentation & Personalization
Advanced audience segmentation and dynamic personalization that ensures every subscriber receives relevant, timely messages.
What We DoNurture Campaigns
Multi-touch email sequences that educate prospects, build trust, and systematically move them toward conversion.
Our ApproachDeliverability & Compliance
Email deliverability optimization ensuring your messages reach the inbox — not the spam folder. Plus full GDPR and CAN-SPAM compliance.
Ready to get started with email marketing?
Let's talk about what's possible for your business.