Analytics & Reporting
What We Do
Cross-Channel Attribution
Understand the full journey, not just the last click.
Last-click attribution gives credit to the channel that closed the deal — ignoring every touchpoint that came before. That's like giving all the credit to the goalie while ignoring the team that played the ball up the field.
Attribution Models We Implement
- Data-driven attribution (GA4) — Machine learning-based credit distribution
- Multi-touch attribution — Linear, time-decay, position-based, and custom models
- Incrementality testing — Controlled experiments measuring true lift
- Marketing mix modeling — Statistical models for budget optimization at scale
- Cross-device tracking — Connecting the customer journey across mobile and desktop
Related
What We Do
Real-Time Marketing Dashboards
Custom dashboards showing all your marketing channels in one place — updated in real time, not monthly PDFs.
What We DoROI & Revenue Tracking
Connecting marketing spend to actual revenue — not just leads or clicks, but real business outcomes that matter.
Our ApproachServer-Side Tracking Setup
Implementing server-side tracking (Conversion APIs) for Meta, Google, and LinkedIn to capture data that browser-side pixels miss.
Ready to get started with analytics & reporting?
Let's talk about what's possible for your business.