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24 essential email terms explained in plain English.
The percentage of email openers who clicked a link—measuring content effectiveness.
An email signup process that requires users to confirm their subscription.
An automated series of emails sent on a schedule based on triggers or time intervals.
Using software to send targeted emails automatically based on triggers, behaviors, or schedules.
The percentage of emails that couldn't be delivered to recipients.
The percentage of email recipients who click a link in an email.
The ability of your emails to successfully reach recipients' inboxes.
The rate at which your email subscriber base increases over time.
Tailoring email content based on subscriber data or behavior.
Dividing your email list into groups based on shared characteristics for targeted messaging.
The process of gradually increasing email sending volume to build sender reputation.
The practice of maintaining a clean, engaged email list by removing inactive or invalid addresses.
The practice of keeping email lists clean and up to date.
The percentage of email recipients who open your email.
Tailoring marketing messages and experiences to individual users based on their data.
The snippet of text shown after the subject line in an email inbox.
Using data to determine the best time to send emails.
A score email providers use to determine whether your emails should reach the inbox.
The percentage of recipients who mark your email as spam.
A rating predicting how likely your email is to be flagged as spam.
The headline of an email that influences whether it is opened.
Automated emails triggered by user actions, like order confirmations or password resets.
The percentage of email recipients who opt out of your mailing list.
An automated email sequence sent to new subscribers to onboard and engage them.
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