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24 essential analytics terms explained in plain English.
Average Order Value – the average amount spent per transaction.
Average Revenue Per User – average revenue generated per customer or user.
Annual Recurring Revenue – the yearly value of subscription revenue.
Determining which marketing touchpoints get credit for conversions.
The percentage of visitors who leave after viewing only one page.
Customer Acquisition Cost – the total cost to acquire one new customer.
When shoppers add items to cart but leave without completing purchase.
The percentage of shopping cart sessions that complete the purchase.
The percentage of customers who stop doing business with you over a given period.
The percentage of visitors who complete a desired action.
The total revenue a customer generates throughout their entire relationship with your business.
Data collected directly from your customers and website visitors.
Google Analytics 4 – Google's latest analytics platform for measuring website and app activity.
Google Tag Manager – a tool for managing tracking codes without editing website code.
Key Performance Indicator – a measurable value that shows how effectively you're achieving objectives.
Lifetime Value – the total revenue a customer generates over their entire relationship.
Monthly Recurring Revenue – the monthly value of subscription revenue.
A piece of code that tracks user behavior on your website for advertising platforms.
The percentage of customers who make more than one purchase.
Return On Investment – the profitability of your marketing investment.
Sending data directly from your server to platforms instead of through browser pixels.
A group of user interactions on your website within a given time period.
Cookies set by domains other than the one you're visiting, used for tracking across sites.
Urchin Tracking Module – parameters added to URLs to track campaign performance.
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